“Roots of the Route” are social content created to complement Mobil 1’s “Keep Route 66 Kicking’” Campaign.
While the primary agency was capturing footage and editing the long-form documentary—I was given access to their raw footage repository to write, edit and color-correct these faster-turnaround social pieces that speak specifically to the small businesses on the route.
writing • art direction & design • video editing & animation
concept ⟶ execution
Twitter and LinkedIn social art for Hyundai Motor America
Campaign Shoot
Shot Planning • Art Direction • Catalog Design
Photographer: Gary Bogdon
Creative Manager: Katie Smerick
writing • art direction & design • video editing & animation
concept ⟶ execution
Facebook, Instagram and Twitter social art for UScellular
Did you know your astrological sign has a perfect vegetable pairing?
Find Your Star Side for Your Star Sign >>>
https://www.libbysvegetables.com/feed-your-horoscope/
This campaign could be explored on social (Meta and Pinterest), which leads to a campaign site.
• 2.8m impressions
(1.5m more than our previous creative campaign)
• 47k+ website views
(34k more than our previous creative campaign)
• :25 seconds average site engagement
To celebrate International Women’s Day, The DICK’S Foundation partnered with Brooks Running to surprise the Northeast High School Girls Track program with a $10,000 grant and Brooks Empower Her Collection apparel and footwear.
Art Direction • Shoot Setup • Capture
I partnered with fellow creative Sarah Kochinski to help bring the 2019 and 2020 DICK’S Sporting Goods holiday campaigns to life.
The broadcast and some social creative work was contracted to agencies but the internal creative team was responsible for the catalogs, direct mail pieces, CRM, SMS and some social creative.
Both years Sarah and I developed a look and feel, aligned with internal stakeholders, directed the shoots and created the catalog.
• Creative Director: David Regel
• Primary Photographer: Davidson Chan
• Primary Prop Stylist: Amanda Weaver
Campaign Shoot
Shot Planning • Art Direction
Photographer: Michael Mauro
Creative Directors: Jody Pfister & Andy McKenna
I partnered with fellow creative Sarah Kochinski to help bring the 2019 and 2020 DICK’S Sporting Goods holiday campaigns to life.
The broadcast and some social creative work was contracted to agencies but the internal creative team was responsible for the catalogs, direct mail pieces, CRM, SMS and some social creative.
Both years Sarah and I developed a look and feel, aligned with internal stakeholders, directed the shoots and created the catalog.
• Creative Director: David Regel
• Primary Photographer: Davidson Chan
• Primary Prop Stylist: Amanda Weaver
My mother, Kathleen Halligan is an RN at Heritage Beaver and is very involved with SEIU PA 1199. I’ve helped her with rally signs and print and digital meeting flyers since 2016.
• Rally sign templates (for nurses who didn’t have time to create their own signs for Safe Staffing rallies)
• Bargaining Meeting Flyer Template
• Bargaining Meeting SMS .gif
• Photos of Kathleen Halligan placing a Memorial wreath outside former PA representative Mike Turzai’s office window shortly before his resignation in 2020.
• Heinz Online Recipe Database
• Saw Life Cabinets, LLC
• Chromalox Thermal Technologies
• True Potential Leadership Coaching
• Meijer Family Movie Night Promotion
• Libby’s Vegetables Horoscope Campaign
Illustration • Art Direction • Design
concept ⟶ execution
Seasonal Show Art Series for the Pittsburgh Opera which I created for Crème Fraîche Design agency.
