Holiday 2019

I partnered with fellow creative Sarah Kochinski to help bring the 2019 and 2020 DICK’S Sporting Goods holiday campaigns to life. Sarah and I developed the look and feel, aligned with internal stakeholders, directed the shoots and created the catalog.

The broadcast and some social creative work was contracted to agencies but the internal creative team was responsible for the catalogs, direct mail pieces, CRM, SMS and some social creative.

• Creative Director: David Regel
• Primary Photographer: Davidson Chan
• Primary Prop Stylist: Amanda Weaver